PLAN EVERY 2027 SELLING SEASON BEFORE IT STARTS
The Super Bowl lands on Valentine's Day. Easter arrives in March. Christmas falls on a Saturday. The free 2027 Retail Calendar Cheat Sheet puts every key date, every calendar quirk, and the book-by deadlines for locking in field coverage on one printable page per quarter.
Frequently asked questions
What's in the 2027 Retail Calendar Cheat Sheet?
Four printable pages, one per quarter. Each page has the quarter's calendar with key dates circled, the calendar quirks to plan around (like the Super Bowl landing on Valentine's Day), and book-by deadlines that tell you when to lock in field coverage for each moment.
Who is it for?
Brand and retail marketers at consumer electronics, appliance, and tech brands who plan in-store execution: displays, resets, product demos, and holiday coverage.
What are book-by dates?
They're our recommended deadlines for booking field teams, based on about six weeks to plan and staff a program, with displays set the week before each moment. Larger programs need more lead time, so treat them as the latest safe date, not the ideal one.
Can Channel Partners help us act on it?
Yes. Our Merchandising, Experiential Marketing, and Break Fix & Continuity teams keep displays set, demos staffed, and units working all year. Every team member is a trained W-2 employee, and a dedicated Client Service Manager is your single point of contact. Contact us to start building your 2027 coverage plan.
Will there be any opportunities for team-building activities during the event?
The dress code for the event is formal attire. Make sure to dress to impress and showcase your professional style.